Selfie Pose Shot on Zoom – The Best Social Media Campaign : Instead of casting a model for this photo shoot, they tapped into thier customer database to select 25 acne candidates for a “before and after” test to test the effectiveness of this innovative product. Last summer, they invited attendees to a photo shoot in San Francisco to capture raw, unfiltered, pristine photos and videos of their skin improvement, and then as part of our Acne Serum campaign, they planned to share it on social and digital channels. When the pandemic hit, filming this campaign on location was no longer a safe option, so they had to switch gears and get creative.
Client / Agency : Peace Out Skincare
