Food and beverage advertising design: (Award Winner) Use storytelling to evoke emotions in the audience. Highlight what makes the product unique, whether it’s taste, convenience, health attributes, nostalgia, etc. Speak to the key benefits that will motivate people to buy. The key is to stimulate appetite, highlight benefits, and create a persuasive visual case for why consumers should choose the product.
Award: Graphis
Client: Bone Sucking Sauce
Agency: McCann Erickson Salt Lake City
