Automotive Ads on Billboard: This award winning Design able to create effective automotive ads on billboards. It highlight the brand. Include its brand name and logo prominently so people recognize it as they drive by. Use consistent colors and font with your other marketing.
Appeal to emotion. Since billboards catch people’s attention quickly, tap into emotional aspects of vehicle ownership like freedom, luxury, power, family, etc. Use an eye-catching layout. Experiment with things like asymmetrical layouts, large foreground elements, and multiple visuals. Make the ad stand out among other billboards people see while driving.
Award: Graphis
Client: Volvo
Ad Agency: Howard Beauchamp
