BMW 4 SERIES UN4GETTABLE – Social Media Campaign – Award Winning Campaign
For forty-eight Un4gettable hours, they tweeted, Instagrammed, Facebooked and blogged about their experiences with the new 4, spreading the word socially, and in turn, rewarding BMW. That’s just what BMW did by rewarding two fans for being among its most active social media fans with their very own 4 Series for the weekend—before it was even available at dealers.
This campaig garnered 4.59 million impressions, 166,000 clicks, 2,401 new followers, and 2 new best friends of the brand. The program was social in every sense of the word.
Agency: kbs+
