Advertising Agency with award winning Creative Ads : This award winning Graphic Design able to shared extensively across social media, and quickly took on a life of its own beyond just a movie poster–it became a representation of the harm that the so-called “anti-gay movement” brings to men and women who are urged to “convert” their sexual orientation.
Since this work is a documentary film, I could not take pictures of the characters. Instead, representative images of gay men were used. Crucifixion of a Bible verse became a gag in the man’s mouth. A little prismatic light hinted at a rainbow flag that represented the film’s homosexual theme.
Title : Pray Away Key Art
Agency: Ruharb
