Print Advertisement from ABC Made. Platinum awad winner in the Graphis Advertising Awards. An example for creative advertising design.
Award Platinum
Agency ABC Made
Client ABC / Matchbox
Art Director Peter Renigeris
Category Print Entertainment
Country Australia
Title Stateless
Photographer Ben King
Creative Director Diana Costantini, ABC Made
Senior Art Director Peter Renigeris, ABC Made
Retoucher Nicholas Mueller
Main Contributor Peter Renigeris
Agency Producer Marina Younger, ABC Made
Assignment
Our goal was to engage Australian audiences with the powerful and psychologically charged drama Stateless – one that intersects the stories of several characters across continents and which tackles the complex and challenging issues of detention centres and mental illness.
Approach
Our approach was to highlight the psychological interior of the lead characters and showcase the impressive ensemble cast through dramatic fractal photography.
Results
Our national campaign had impressive recall and Stateless was embraced by Australian audiences. It achieved critical success and swept the local AACTA awards.
