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Advertisement by ABC Made

Print Advertisement from ABC Made. Platinum awad winner in the Graphis Advertising Awards. An example for creative advertising design.

Advetisement by ABC Made
Advetisement by ABC Made

Award Platinum

Agency ABC Made

Client ABC / Matchbox

Art Director Peter Renigeris

Category Print Entertainment

Country Australia

Title Stateless

Photographer Ben King

Creative Director Diana Costantini, ABC Made

Senior Art Director Peter Renigeris, ABC Made

Retoucher Nicholas Mueller

Main Contributor Peter Renigeris

Agency Producer Marina Younger, ABC Made

Assignment

Our goal was to engage Australian audiences with the powerful and psychologically charged drama Stateless – one that intersects the stories of several characters across continents and which tackles the complex and challenging issues of detention centres and mental illness.

Approach

Our approach was to highlight the psychological interior of the lead characters and showcase the impressive ensemble cast through dramatic fractal photography.

Results

Our national campaign had impressive recall and Stateless was embraced by Australian audiences. It achieved critical success and swept the local AACTA awards.

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