Fashion Advertising Example: Fashion advertising encourages consumers to continually buy the latest trends and styles, which can promote excess consumption and waste in a disposable “fast fashion” culture. The key is to move beyond unrealistic beauty ideals, avoid excessive sexualization and objectification, and promote diversity, inclusion and a positive body image through more ethical fashion advertising. This is an award wining advertisement series that capture clients attention.
Client: Fossil – Fashion Watches
Award: Graphis
Ad Agency: Fossil Inc.
